GAME.
bonding.
DISCOVerY.

A 3-day startup game for elite athletes to bond,
compete, and discover which venture fits you.
Discover now
The Event

Athlete founders game

Founder-venture fit

"Founder-venture fit" is when a venture matches the founder's knowledge, strengths, passions, values and resources. It's the crucial first step for athletes curious about entrepreneurship. Form teams around shared interests, create a website and pitch to judges. Best founder-venture fit wins.

bonding & mentorship

The game brings together international athletes who have the same desires from every sport. Athletes are mentored by former athletes turned entrepreneurs who bring diverse approaches to getting started, and by founders with athletes as co-founders. Learn what worked or didn't to find your fit.

VIBRANT startup city

The game takes place in Ghent's Wintercircus, a hub for entrepreneurs in one of Europe's top startup cities. It's the perfect mix to get inspired while enjoying a reunion with former teammates, classmates, rivals or new connections in this vibrant medieval city.

why

Unsure what fits you?

For active and retired elite athletes curious about the startup world. Whether you have no idea where to start, have an idea but want to test your fit, or already started but it doesn't feel right — this game is for you.

who

Join fellow athletes on the same mission

The first Athlete Founders Game brings together 30 international athletes from different sports, all curious to discover what venture could fit them. You'll team up based on similar interests and compete over 3 days, guided by 5 mentors. Only 1 team wins.

3
DAYS EVENT
30
Participants
5
Mentors
1
WINNING TEAM
outcome

FIND YOUR FIT, AT YOUR PACE

Our promise: you'll learn how to assess your fit with venture opportunities through our framework, 100+ athlete founder examples, mentors and fellow athletes. Finding your fit takes time. We give you the skills, structure, potential co-founders, mentors and tools to keep discovering long after the game ends.

how

Your role in the game

the best fit wins

Before the game, discover ideas that excite you. During the game, find partners who share your interest and team up on one. Together, build a website for your venture using our Founder-Venture Fit framework. On the final day, pitch your team's fit. A jury picks the winner.

Build & Discover with AI

You'll learn to build your own website using AI tools, a key skill for testing founder-venture fit. All participants get access to our AI Assistant, built only for this game, powered by a database of 100+ athlete founders. Use it to explore ideas and learn what worked and what didn't.

experience the founder energy

Play the game in one of Ghent's most iconic startup hubs, home to 30 startups. The perfect setting to step into the world of an athlete founder and make your experience feel real. Ghent is in the top 20 of best startup ecosystems in Europe. Learn from other founders as mentors. 

where

bonding in a vibrant medieval city

The game will take place in the Wintercircus, an entrepreneurial hub in Ghent. Did you know that Ghent is ranked in the to 20 of Innovation startup ecosystems. Not only will participants experience a highly inspirational venue. We also promise you a great time in Ghent, meeting other athletes on this new journey together.

support

The mentors

Brent Luyckx

CEO 4Gold & Superhlth
-
Former Cyclist

Anthony Swolfs

CEO Archer
-
Former Football Player

Kim Clijsters

Serial Entrepreneur
-
Former Tennis Player

Felix Denayer

Co-founder Naked Hockey & CoS Teamleader
-
Former Feld Hockey Player
when

Timeline

08:00

Breakfast at the Wintercircus & introduction Athlete Founders Game

9:00

Challenge 1: Find Your Team

12:00

Lunch Break at Wintercircus

13:00

Interactive discussion withAthlete Founder Mentor

14:30

Challenge 2: Draft your Founder-Venture Fit + feedback mentors

18:00

Restaurant in the center & evening walk

08:00

Breakfast at Wintercircus

9:00

Interactive discussion with Athlete Founder Mentor

10:30

Challenge 3: Build the audience & team sections in website

12:00

Lunch & Tour in Wintercircus

13:00

Interactive Discussion with Athlete Founder Mentor

14:30

Challenge 4: build your solution sections in website

18:30

Restaurant & evening walk

08:00

Breakfast at Wintercircus

9:00

Interactive discussion with Athlete Founder Mentor

10:30

Challenge 5: Finalise website & pitch for closing event

12:00

Lunch at Wintercircus

13:00

Extra time for final pitch

14:00

Start Pitch Event with Jury

17:00

Announce winner of game

17:30

Closing reception with Food & Drinks in Wintercircus

Why do we solve this

The organisers

andres vanryckeghem

Andres has a decade of experience in top-tier consulting and startups. Startup games helped him step away from his routine and discover new business ideas. This experience and his curiosity about athlete founders motivated him to create a startup game for elite athletes. He partnered with Niklas to design an experience that resonates fully with elite athletes and would have the same benefits he experienced.

Niklas Wimberg

Niklas has been playing professional basketball for 12 years at the highest level in Germany and Europe, representing the national team. While still active, he gained entrepreneurial experience in venture capital and became managing shareholder of a basketball club. This convinced him athletes need early business exposure, which is why he joined Andres to create the first athlete business game.

How to apply

XXXXXXXXXX

1

Fill in the application form

Complete the questionnaire which will include your motivation. Best to take into account 1 hour to do this well
2

Admission Result

Andres & Niklas will review every application and based on the quality of application, will let you know within 7 days if you got approved.
3

Registration & Payment

Once approved, you will receive a link for the payment in which you can officially register for the business game.

Get Your ticket

Benefit from early bird discount if you apply before 30/04. You can also benefit from referrals in which you can get 20% of the ticket value

Exclude Include accomodation
Open until 30/04

Early bird

€1350 (Incl. VAT)
€2500

This is included:

  • Access 3 day business game in Wintercircus
  • Access to mentors during game
  • Access to Exclusive AI Assistant & Database of Athlete Founders
  • Breakfast, Lunch, drinks during the business game
  • Discount link for hotel

Not included:

  • Accommodation
  • Dinner on 03/07 and 04/07

This is included:

  • Item A
  • Item B
  • Item C
Open until 07/05

Regular Price

€1500 (Incl. VAT)
€2500

This is included:

  • Access 3 day business game in Wintercircus
  • Access to mentors during game
  • Access to exclusive AI Assistant & Database of Athlete Founders
  • Breakfast, lunch, drinks during the business game
  • Reception with drinks & food on final evening
  • Discount link for hotel

This is included:

  • Item A
  • Item B
  • Item C
FAQ

Frequently asked questions

where do you recommend to stay & how to reach wintercircus

Stay at Yalo Hotel which is a 5 min walk from the Wintercircus

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